Ever since the invention of the term teenager in the 1950’s there have been several clothing styles that have defined each period for this age group. The first that springs to mind is the James Dean ‘Rebel without a cause’ look of 1950’s America. This featured the leather jacket, plain white t-shirt, denim jeans and classic black boots. Many would say that this iconic look defined the era.
In the UK during the 1960’s the mods and the rockers were at opposite styling ends of the time. The mods and rockers were two conflicting British youth subcultures and sparked moral panic in 1964 when images of the gangs fighting in Brighton were beamed into the nations homes. The rockers adopted a macho biker gang image sporting their black leather jackets. The mods adopted a pose of scooter-driving sophistication, wearing suits and other clean-cut outfits. By late 1966, the two subcultures had faded from public view and media attention turned to two new emerging youth subcultures — the hippies and the skinheads.
By the late 1980’s, the advent of acid house and the style of baggy oversized jeans, brightly coloured hooded tops and trainers of ‘the casuals’ was in stark contrast to the other prevalent sub-group, the Goths; who wore dark clothing and sported black makeup, numerous silver piercings and Doc Martin boots.
So what is the defining look of 2010 Britain I hear you ask? Well, ladies and gentlemen I give you ‘HUGGS’!
In short: Hollister + Ugg = Hugg
The Hugg is the uniform of choice for the female teenagers of 2010. The styling consists of the obligatory Hollister* hooded top which is normally accompanied by either leggings, sweat pants or on occasion a denim skirt. Then finally to complete the look the essential Ugg Boots. Normally the classic short in Chestnut Suede or perhaps the Classic Long with the tops folded over to reveal the sheepskin lining. A common addition to this ensemble is the Jack Wills Gillet. This is normally navy blue although this is not a total must for our budding Hugg.
*Please feel free to substitute the Hollister hoodie with either Abercrombie & Fitch or Jack Wills.
I have no doubt that should you be walking down your nearest high street you will see swarms of Huggs flitting about between well-known high street stores. They normally move in small groups and are often seen texting or IM’ing friends on current events from their iPhones. I have long noted the existence of this teenage uniform but have recently felt the need to put a name to this group of brand conscious bettys.
I could muse further on the need for fitting in or fulfilling a sense of belonging that is surely at the physiological heart of these youth uniforms or perhaps explore the massive influence and proliferation of big multinational brands but… I shall save that for another time.
NB I did initially consider using Jack Wills as an alternative to Hollister but the outcome (I believe the term is portmanteau) of JUGGs wasn’t nearly as user friendly.
Until next time.
James
http://twitter.com/ukk_james
Tuesday, 6 April 2010
Wednesday, 17 February 2010
Pure Womenswear & Stitch Menswear Tradeshows
For most, Sunday 14 February was Valentines day, but for myself and Karen it meant an early start and a trip into central London. Our first destination was Stitch, a menswear tradeshow taking place at Billingsgate Market on the banks of the Thames. This was the first Stitch show and featured a selection of up and coming and more established brands. Amongst others we talked to Original Penguin, Fenchurch, Farah Vintage and Ifuku during our brief morning visit.
After a quick coffee and bite to eat we headed over to Olympia for Pure Womenswear. Pure has established itself as one of the biggest clothing shows in the UK and is broken down into 4 distinct sections; Directional, Studio, Boutique and Young Fashion. It also has an increasingly large accessories and footwear section and this year for the first time launched ‘Label’, a specific area for young branded fashion. Brands showing in this area were the likes of Bench, Ringspun, Junk Food and BC London. After having a quick chat with our contact Robbie from Bench we went to check out Rutme. This is a new Scandinavian label and is the little sister of Numph. We are stocking Numph in our Indah womeswear section launching very soon and we we’re interested to see the look and feel of the brand. With more vibrant prints and colours, Rutme will certainly appeal to its younger market and is definitely one to keep an eye on! Thanks for the head up Marika!
Having caught up with several of our brand contacts and agents, we then nabbed great seats for the performance of Soul II Soul at the show. Soul II Soul was re-launching their clothing brand that was so massive back in the late eighties and treated the large crowd to a few of their classic tracks including 'Keep on Moving' and 'Back to Life'. I managed to grab their founder, Jazzy B, for a quick photo before the performance. What can I say; the man’s a legend… and a really nice guy.
After a sneaky glass of champers at the bar we went to check out a few more of the brands on show; I particularly liked the new womenswear collection from Scotch & Soda; Maison Scotch. This is their second season and I very much doubt their last. We also saw the new Pepe Jeans collection and their very entertaining rep Karen. The new Pepe campaign is being fronted by the TV presenter Alexa Chung. Both of these brands are real possibilities for UK Kolours. For our Indah womenswear section; collections from Vero Moda, a new Australian label called Staple, the Dutch company The Barn and also Ese O Ese stood out. We shall see what happens with these.
As evening fast approached we headed away from Olympia with bags of info, goodies and sore feet. Fortunately Karen had her Rollasole’s with her in her bag and so the heels came off the she made it home in comfort ;-) I just want to take this opportunity to thank the guy who fell asleep next to me on the tube on the way home. You provided great entertainment for the majority of the carriage for most of the journey. Thank you.
Until next time…
James
http://twitter.com/ukk_james
http://twitter.com/ukk_karen
After a quick coffee and bite to eat we headed over to Olympia for Pure Womenswear. Pure has established itself as one of the biggest clothing shows in the UK and is broken down into 4 distinct sections; Directional, Studio, Boutique and Young Fashion. It also has an increasingly large accessories and footwear section and this year for the first time launched ‘Label’, a specific area for young branded fashion. Brands showing in this area were the likes of Bench, Ringspun, Junk Food and BC London. After having a quick chat with our contact Robbie from Bench we went to check out Rutme. This is a new Scandinavian label and is the little sister of Numph. We are stocking Numph in our Indah womeswear section launching very soon and we we’re interested to see the look and feel of the brand. With more vibrant prints and colours, Rutme will certainly appeal to its younger market and is definitely one to keep an eye on! Thanks for the head up Marika!
Having caught up with several of our brand contacts and agents, we then nabbed great seats for the performance of Soul II Soul at the show. Soul II Soul was re-launching their clothing brand that was so massive back in the late eighties and treated the large crowd to a few of their classic tracks including 'Keep on Moving' and 'Back to Life'. I managed to grab their founder, Jazzy B, for a quick photo before the performance. What can I say; the man’s a legend… and a really nice guy.
After a sneaky glass of champers at the bar we went to check out a few more of the brands on show; I particularly liked the new womenswear collection from Scotch & Soda; Maison Scotch. This is their second season and I very much doubt their last. We also saw the new Pepe Jeans collection and their very entertaining rep Karen. The new Pepe campaign is being fronted by the TV presenter Alexa Chung. Both of these brands are real possibilities for UK Kolours. For our Indah womenswear section; collections from Vero Moda, a new Australian label called Staple, the Dutch company The Barn and also Ese O Ese stood out. We shall see what happens with these.
As evening fast approached we headed away from Olympia with bags of info, goodies and sore feet. Fortunately Karen had her Rollasole’s with her in her bag and so the heels came off the she made it home in comfort ;-) I just want to take this opportunity to thank the guy who fell asleep next to me on the tube on the way home. You provided great entertainment for the majority of the carriage for most of the journey. Thank you.
Until next time…
James
http://twitter.com/ukk_james
http://twitter.com/ukk_karen
Thursday, 28 January 2010
Press Release: UK KOLOURS LAUNCH INDAH THEIR NEW WOMENSWEAR BOUTIQUE
Indah; Indonesian, meaning beautiful
UK Kolours, the St. Albans based online designer clothing store is launching a new womenswear boutique selling specially selected womens clothing and accessories in March 2010.
Indah have secured contracts with some of the most in-demand womenswear names from across the globe and will launch with a limited number of carefully selected brands which will offer customers something beautiful, chic and exclusively unique. Karen Taylor, UK Kolours Creative Director comments "Indah is a treasure trove of ethnic fabrics and elegantly styled designs, a bohemian oasis of spirituality and gorgeousness!"
Confirmed brands include: Numph, Bohemia, French Connection, Kaffe, Aftershock, Satya Jewelry, Havaianas, Peppercorn, Fransa, Not the same, Ishka, Sugarhill Boutique, Sirup, Oxmo and Carling.
Media Contact Information
Name: Michelle
Website: http://www.ukkolours.com/indah.asp
Email: michelle@ukkolours.com
Phone: +44 (0)203 1740159
City: St. Albans
County/State: Hertfordshire
Country: United Kingdom
UK Kolours, the St. Albans based online designer clothing store is launching a new womenswear boutique selling specially selected womens clothing and accessories in March 2010.
Indah have secured contracts with some of the most in-demand womenswear names from across the globe and will launch with a limited number of carefully selected brands which will offer customers something beautiful, chic and exclusively unique. Karen Taylor, UK Kolours Creative Director comments "Indah is a treasure trove of ethnic fabrics and elegantly styled designs, a bohemian oasis of spirituality and gorgeousness!"
Confirmed brands include: Numph, Bohemia, French Connection, Kaffe, Aftershock, Satya Jewelry, Havaianas, Peppercorn, Fransa, Not the same, Ishka, Sugarhill Boutique, Sirup, Oxmo and Carling.
Media Contact Information
Name: Michelle
Website: http://www.ukkolours.com/indah.asp
Email: michelle@ukkolours.com
Phone: +44 (0)203 1740159
City: St. Albans
County/State: Hertfordshire
Country: United Kingdom
Wednesday, 11 November 2009
The girls get down at French Connection's Electric Disco
On Thursday UK Kolours' Marketing Consultant, Hannah and I (Karen) joined French Connection for an evening of VIP shopping!
We rushed into London town from sleepy Hertfordshire as soon as we could get out of the office and at Oxford Circus station we climbed the steps out into the magic of Regent Street at Christmas time! The lights had been turned on and the new crossing had opened… I was very excited!
At French Connection's Regent Street store we were welcomed into the warm with a complimentary glass of wine and a delish choccie! The store was buzzing and we mooched round with our wine and chocolate, checking out the fabulous Winter Collection.
The Benefit 'make-uppers' were doing wonderful things and all the lovely girls from French Connection were looking after everyone, and keeping me topped up!
The party dresses really were the star of the evening, their sequin sparkle attracting shoppers like magpies! Moon, Spirit Catcher, Mae and Damask dresses all very popular… but how do you choose?!
The bold statement jewellery and accessories also got a lot of attention, the Spirit and Moon clutches my favourites of the bags.
After some hard work (!) we were starving and popped round the corner to grab a Thai before heading back out of the Big Smog home to Hertfordshire!
Another day, another fabulous VIP event!
Karen x
If you're a French Connection fan stay tuned… we'll be bringing the best of the Spring/Summer 2010 Collection to UK Kolours and Indah in the New Year.
We rushed into London town from sleepy Hertfordshire as soon as we could get out of the office and at Oxford Circus station we climbed the steps out into the magic of Regent Street at Christmas time! The lights had been turned on and the new crossing had opened… I was very excited!
At French Connection's Regent Street store we were welcomed into the warm with a complimentary glass of wine and a delish choccie! The store was buzzing and we mooched round with our wine and chocolate, checking out the fabulous Winter Collection.
The Benefit 'make-uppers' were doing wonderful things and all the lovely girls from French Connection were looking after everyone, and keeping me topped up!
The party dresses really were the star of the evening, their sequin sparkle attracting shoppers like magpies! Moon, Spirit Catcher, Mae and Damask dresses all very popular… but how do you choose?!
The bold statement jewellery and accessories also got a lot of attention, the Spirit and Moon clutches my favourites of the bags.
After some hard work (!) we were starving and popped round the corner to grab a Thai before heading back out of the Big Smog home to Hertfordshire!
Another day, another fabulous VIP event!
Karen x
If you're a French Connection fan stay tuned… we'll be bringing the best of the Spring/Summer 2010 Collection to UK Kolours and Indah in the New Year.
Friday, 9 October 2009
UK Kolours - Freshers Week University Promotion
The clever marketing bod’s at UK Kolours decided that this year we should run Fresher’s week promotions at some of the home-counties top universities.
Armed with UK Kolours promotional bag’s, mix CD’s, discount cards, lollies and other goodies we visited the lovely students at a selected number of universities in September and October 2009. These included Cambridge, Oxford, Surrey and Hertfordshire.
The brilliant re-useable promotional bag’s came in two colours; we had navy back-pack bags for the guys and deep purple shoulder bags for the girls… although we occasionally had the odd guy and girl who wanted the opposite colour ….Hey, its all good!
The mix CD’s were from Danny Tammuz of London’s Players Posse and Choice FM. Thanks Danny! Hot mix!
Our first visit was to Anglia Ruskin University in Cambridge. It was lovely weather and there were students everywhere. We managed to double-park down a side street right next to the uni (James has inside knowledge of the area as he had studied in Cambridge). We were bombarded! Everyone wanted to get their hands on the UK Kolours bags! It wasn’t long before we were completely out! Hi to all the lovely people we met that day!
Driving away from the university – it was very rewarding to look around and see blue and purple UK Kolours bags everywhere!
Our next university visit was Guildford the following week. I have never seen such a big uni! The campus has its own Starbucks! James and I again double parked in a “secret location” and again the bags went down a treat. I then decided to try my luck and go inside the main tent where most of the activity was happening… It was rammed packed full of students. I walked up and down the isle with endless amounts of bags weighing me down, but with every step the load became lighter. When I quickly ran out I would have to run around the corner (where James sat eating his sandwich – thanks James)… to get more bags! And yes, soon enough … all bags had gone. Two universities down, three to go ….
Next up was the University of Hertfordshire in Hatfield. This time, UK Kolours James, Steve and I went along. I think in total we were standing there for half and hour. We literally got stripped of our promo bags. They were a winner. We even gave a bag or two to the nice parking attendant! Thanks for your help. We hope your sons resolved their fight over the promo bag!
Next, back to Cambridge again… This time we parked up and positioned ourselves right outside the Kelsey Kerridge sports centre where the Fresher fair was taking place. The weather was amazingly bad! It was tipping it down with rain. Luckily we all had worn our hoodies. Aeropostale for me and Hollister for James… LOL! Although it was raining non stop and we got pretty soaked we had a great time bantering with the students and the other promo people around us. On the plus side for me, there was a real hottie handing out promotional gear to student’s right next to where we were standing! Thanks…whoever you were… :-)
Last but by no means least; we headed to Oxford University on a crisp Wednesday morning. We had given out so many bags already our supplies were low but we were looking forward to our visit to this lovely City. I had forgotten how beautiful Oxford is. It took us an hour and a bit to get to Oxford from our HQ in St. Albans. The Fresher’s event was happening at the Examination school on the high street. We had only been there for 5 minutes when we bumped into Rosie, one of our UK Kolours models, who is now attending Oxford University. Well done Rosie! Brains as well as beauty ;-)
After a slow start (we should have known that most students don’t get up until lunchtime) the numbers began to increase from a steady stream to suddenly a flood! Thanks to James and his now infamous double parking the supply of bags and goodies kept coming. A special thank you to the two Oxford policemen for your understanding :-) After a short time we were inundated and then… we were totally out. Every single bag was gone! Big apologies to those who missed out.
All in all we had great fun meeting the future leaders, doctors, vets and barristers on our 2009 university travels. A big thank you to all the great people we met in our Fresher’s week promotions and good luck to you all! Enjoy the bags!
Michelle. x
Become a Fan of UK Kolours on Facebook: http://www.facebook.com/ukkoloursfans
Follow UK Kolours on Twitter: http://twitter.com/ukkolours
Armed with UK Kolours promotional bag’s, mix CD’s, discount cards, lollies and other goodies we visited the lovely students at a selected number of universities in September and October 2009. These included Cambridge, Oxford, Surrey and Hertfordshire.
The brilliant re-useable promotional bag’s came in two colours; we had navy back-pack bags for the guys and deep purple shoulder bags for the girls… although we occasionally had the odd guy and girl who wanted the opposite colour ….Hey, its all good!
The mix CD’s were from Danny Tammuz of London’s Players Posse and Choice FM. Thanks Danny! Hot mix!
Our first visit was to Anglia Ruskin University in Cambridge. It was lovely weather and there were students everywhere. We managed to double-park down a side street right next to the uni (James has inside knowledge of the area as he had studied in Cambridge). We were bombarded! Everyone wanted to get their hands on the UK Kolours bags! It wasn’t long before we were completely out! Hi to all the lovely people we met that day!
Driving away from the university – it was very rewarding to look around and see blue and purple UK Kolours bags everywhere!
Our next university visit was Guildford the following week. I have never seen such a big uni! The campus has its own Starbucks! James and I again double parked in a “secret location” and again the bags went down a treat. I then decided to try my luck and go inside the main tent where most of the activity was happening… It was rammed packed full of students. I walked up and down the isle with endless amounts of bags weighing me down, but with every step the load became lighter. When I quickly ran out I would have to run around the corner (where James sat eating his sandwich – thanks James)… to get more bags! And yes, soon enough … all bags had gone. Two universities down, three to go ….
Next up was the University of Hertfordshire in Hatfield. This time, UK Kolours James, Steve and I went along. I think in total we were standing there for half and hour. We literally got stripped of our promo bags. They were a winner. We even gave a bag or two to the nice parking attendant! Thanks for your help. We hope your sons resolved their fight over the promo bag!
Next, back to Cambridge again… This time we parked up and positioned ourselves right outside the Kelsey Kerridge sports centre where the Fresher fair was taking place. The weather was amazingly bad! It was tipping it down with rain. Luckily we all had worn our hoodies. Aeropostale for me and Hollister for James… LOL! Although it was raining non stop and we got pretty soaked we had a great time bantering with the students and the other promo people around us. On the plus side for me, there was a real hottie handing out promotional gear to student’s right next to where we were standing! Thanks…whoever you were… :-)
Last but by no means least; we headed to Oxford University on a crisp Wednesday morning. We had given out so many bags already our supplies were low but we were looking forward to our visit to this lovely City. I had forgotten how beautiful Oxford is. It took us an hour and a bit to get to Oxford from our HQ in St. Albans. The Fresher’s event was happening at the Examination school on the high street. We had only been there for 5 minutes when we bumped into Rosie, one of our UK Kolours models, who is now attending Oxford University. Well done Rosie! Brains as well as beauty ;-)
After a slow start (we should have known that most students don’t get up until lunchtime) the numbers began to increase from a steady stream to suddenly a flood! Thanks to James and his now infamous double parking the supply of bags and goodies kept coming. A special thank you to the two Oxford policemen for your understanding :-) After a short time we were inundated and then… we were totally out. Every single bag was gone! Big apologies to those who missed out.
All in all we had great fun meeting the future leaders, doctors, vets and barristers on our 2009 university travels. A big thank you to all the great people we met in our Fresher’s week promotions and good luck to you all! Enjoy the bags!
Michelle. x
Become a Fan of UK Kolours on Facebook: http://www.facebook.com/ukkoloursfans
Follow UK Kolours on Twitter: http://twitter.com/ukkolours
Tuesday, 15 September 2009
Fashion's Night Out!
And here we are again… The UK Kolours girl's Michelle and Karen hit the town last Thursday night to attend the brilliant ‘Fashion’s Night Out’ in collaboration with Vogue magazine. Fashion’s Night Out was hosted in stores simultaneously in 13 fashion capitals across the world, including London, New York, Milan and Madrid.
Stores such as Mango, Miss Selfridge, H&M, Gap, French Connection, Selfridges and Burberry opened their doors to fashion frenzied shoppers in a bid to boost the economic gloom by pampering, gifting and even slashing prices to entice shoppers to treat themselves… Hey, it worked on me!
We came out of Oxford Circus tube station and headed straight towards Topshop where most of the crowds were gathering.
First things first, myself and Karen were on a mission to find the free bubbly which was being handed out in really cool miniature bottles; which let me tell you was not easy to find.
We started browsing and managed to pick up some really cool, funky garments and great ideas within the first 10 minutes.
Around the Topshop stage, an assistant gave us a flyer for Vogue’s top tip Autumn Winter ‘10 trends presentation, which was about to start. We took our seats… right at the front. Excitedly we sat enjoying the free chocolate and champagne :-)
The top tips and the models were so good that they even persuaded me to buy some of the featured clothing. I love my Boho woollen cardie from Topshop!! All good inspiration for Indah Autumn Winter ‘10!
After Topshop, we headed down towards Bond Street to check out H&M, Selfridges and Burberry where lots of exiting things were happening.
It was now after midnight and so in need of refreshment we headed to Camino’s Spanish Tapas bar in King Cross for a late drink and a bite to eat… Yummy as ever!
Karen and I had a really good and more importantly an insightful evening and came back with lots of info and ideas. Fashion never stops!
Until next time…
Michelle x
Keep in touch with what's going on at UK Kolours & Indah by signing up for updates and becoming a fan on Facebook:
http://www.facebook.com/ukkoloursfans
http://www.facebook.com/indahfans
Stores such as Mango, Miss Selfridge, H&M, Gap, French Connection, Selfridges and Burberry opened their doors to fashion frenzied shoppers in a bid to boost the economic gloom by pampering, gifting and even slashing prices to entice shoppers to treat themselves… Hey, it worked on me!
We came out of Oxford Circus tube station and headed straight towards Topshop where most of the crowds were gathering.
First things first, myself and Karen were on a mission to find the free bubbly which was being handed out in really cool miniature bottles; which let me tell you was not easy to find.
We started browsing and managed to pick up some really cool, funky garments and great ideas within the first 10 minutes.
Around the Topshop stage, an assistant gave us a flyer for Vogue’s top tip Autumn Winter ‘10 trends presentation, which was about to start. We took our seats… right at the front. Excitedly we sat enjoying the free chocolate and champagne :-)
The top tips and the models were so good that they even persuaded me to buy some of the featured clothing. I love my Boho woollen cardie from Topshop!! All good inspiration for Indah Autumn Winter ‘10!
After Topshop, we headed down towards Bond Street to check out H&M, Selfridges and Burberry where lots of exiting things were happening.
It was now after midnight and so in need of refreshment we headed to Camino’s Spanish Tapas bar in King Cross for a late drink and a bite to eat… Yummy as ever!
Karen and I had a really good and more importantly an insightful evening and came back with lots of info and ideas. Fashion never stops!
Until next time…
Michelle x
Keep in touch with what's going on at UK Kolours & Indah by signing up for updates and becoming a fan on Facebook:
http://www.facebook.com/ukkoloursfans
http://www.facebook.com/indahfans
Tuesday, 8 September 2009
UK Kolours Photoshoot - Behind the scenes
A model's diary by Brogan
An early start had commenced and everyone seemed enthusiastic and excited as the rest of the models and I went into hair and make-up. Instantly I knew the team at UK Kolours clicked as they cracked jokes together. I felt nervous, as it was my first professional photoshoot for an up and coming company. Luckily however both my boyfriend and I were involved in the shoot which made things easier.
The other four models were relaxed and easy to get on with as we talked, laughed and joked around together. There was a really friendly atmosphere as the preparations continued. It definitely helped that we had all met the day before the shoot to get to know each other and the UK Kolours team, so we all knew who we would be working with before the day of the shoot. Although our ages were not exactly the same, Rosie, Abby, Sam, Tom and I were all in the same boat. All of us wanted to produce the best photos for UK Kolours, and reach our full potential.
Hair and make-up took a while but no one seemed to mind about getting pampered! Clare, Marta and Aga did an excellent job. The team knew the look they wanted to achieve but other options were taken in consideration. I loved the clothing we were modelling which was from brands such as Hollister, American Eagle Outfitters, Aeropostale, Ralph Lauren and Havaianas.
A couple of hours later, when the stylists had finished, we headed into St. Albans town centre for the first part of the photoshoot - summer. It wasn't the best weather but no surprise there as this is England! We all bared the cold and enjoyed a great start to the day. Karen, the photographer, had designed each setting but we were advised to incorporate our own ideas into the pictures.
Shoot number two - autumn was underway faster than summer; mainly as we all knew the plan of action. Back for hair and make-up, outfits change and grab a bite to eat. We were racing against the clock! The energy of the team gave me the adrenaline rush and boost of confidence to get the photos the UKK team needed for the campaign.
For ordinary people the change of seasons happens during the course of a year whereas for this particular modelling job, we adapted summer, autumn and Winter in under 24-hours. I'm not embarrassed to admit, it was a challenge, orientating myself for each shoot. Thankfully, the weather cleared up as the day continued. It was eventful however, walking around St. Albans town in the afternoon sunshine whilst wearing fur foodies and big coats. There were a few odd looks heading our way!
Overall, the day was such a good experience and I think it was the UKK team that made it that bit more special. Everyone just seemed to fit, like a puzzle. I would happily do a shoot again for UK Kolours as it was just so fun and enjoyable. There was no pressure on us as models, everything was just simply and laid back. The best way to start off a modelling career is working with such talented people and I'm lucky I had the opportunity.
Brogan. x
Check out the behind the scenes footage from the photoshoot here:
Become a Fan on Facebook
Follow UK Kolours on Twitter
James on Twitter
Karen on Twitter
Steven on Twitter
Michelle on Twitter
An early start had commenced and everyone seemed enthusiastic and excited as the rest of the models and I went into hair and make-up. Instantly I knew the team at UK Kolours clicked as they cracked jokes together. I felt nervous, as it was my first professional photoshoot for an up and coming company. Luckily however both my boyfriend and I were involved in the shoot which made things easier.
The other four models were relaxed and easy to get on with as we talked, laughed and joked around together. There was a really friendly atmosphere as the preparations continued. It definitely helped that we had all met the day before the shoot to get to know each other and the UK Kolours team, so we all knew who we would be working with before the day of the shoot. Although our ages were not exactly the same, Rosie, Abby, Sam, Tom and I were all in the same boat. All of us wanted to produce the best photos for UK Kolours, and reach our full potential.
Hair and make-up took a while but no one seemed to mind about getting pampered! Clare, Marta and Aga did an excellent job. The team knew the look they wanted to achieve but other options were taken in consideration. I loved the clothing we were modelling which was from brands such as Hollister, American Eagle Outfitters, Aeropostale, Ralph Lauren and Havaianas.
A couple of hours later, when the stylists had finished, we headed into St. Albans town centre for the first part of the photoshoot - summer. It wasn't the best weather but no surprise there as this is England! We all bared the cold and enjoyed a great start to the day. Karen, the photographer, had designed each setting but we were advised to incorporate our own ideas into the pictures.
Shoot number two - autumn was underway faster than summer; mainly as we all knew the plan of action. Back for hair and make-up, outfits change and grab a bite to eat. We were racing against the clock! The energy of the team gave me the adrenaline rush and boost of confidence to get the photos the UKK team needed for the campaign.
For ordinary people the change of seasons happens during the course of a year whereas for this particular modelling job, we adapted summer, autumn and Winter in under 24-hours. I'm not embarrassed to admit, it was a challenge, orientating myself for each shoot. Thankfully, the weather cleared up as the day continued. It was eventful however, walking around St. Albans town in the afternoon sunshine whilst wearing fur foodies and big coats. There were a few odd looks heading our way!
Overall, the day was such a good experience and I think it was the UKK team that made it that bit more special. Everyone just seemed to fit, like a puzzle. I would happily do a shoot again for UK Kolours as it was just so fun and enjoyable. There was no pressure on us as models, everything was just simply and laid back. The best way to start off a modelling career is working with such talented people and I'm lucky I had the opportunity.
Brogan. x
Check out the behind the scenes footage from the photoshoot here:
Become a Fan on Facebook
Follow UK Kolours on Twitter
James on Twitter
Karen on Twitter
Steven on Twitter
Michelle on Twitter
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