The clever marketing bod’s at UK Kolours decided that this year we should run Fresher’s week promotions at some of the home-counties top universities.
Armed with UK Kolours promotional bag’s, mix CD’s, discount cards, lollies and other goodies we visited the lovely students at a selected number of universities in September and October 2009. These included Cambridge, Oxford, Surrey and Hertfordshire.
The brilliant re-useable promotional bag’s came in two colours; we had navy back-pack bags for the guys and deep purple shoulder bags for the girls… although we occasionally had the odd guy and girl who wanted the opposite colour ….Hey, its all good!
The mix CD’s were from Danny Tammuz of London’s Players Posse and Choice FM. Thanks Danny! Hot mix!
Our first visit was to Anglia Ruskin University in Cambridge. It was lovely weather and there were students everywhere. We managed to double-park down a side street right next to the uni (James has inside knowledge of the area as he had studied in Cambridge). We were bombarded! Everyone wanted to get their hands on the UK Kolours bags! It wasn’t long before we were completely out! Hi to all the lovely people we met that day!
Driving away from the university – it was very rewarding to look around and see blue and purple UK Kolours bags everywhere!
Our next university visit was Guildford the following week. I have never seen such a big uni! The campus has its own Starbucks! James and I again double parked in a “secret location” and again the bags went down a treat. I then decided to try my luck and go inside the main tent where most of the activity was happening… It was rammed packed full of students. I walked up and down the isle with endless amounts of bags weighing me down, but with every step the load became lighter. When I quickly ran out I would have to run around the corner (where James sat eating his sandwich – thanks James)… to get more bags! And yes, soon enough … all bags had gone. Two universities down, three to go ….
Next up was the University of Hertfordshire in Hatfield. This time, UK Kolours James, Steve and I went along. I think in total we were standing there for half and hour. We literally got stripped of our promo bags. They were a winner. We even gave a bag or two to the nice parking attendant! Thanks for your help. We hope your sons resolved their fight over the promo bag!
Next, back to Cambridge again… This time we parked up and positioned ourselves right outside the Kelsey Kerridge sports centre where the Fresher fair was taking place. The weather was amazingly bad! It was tipping it down with rain. Luckily we all had worn our hoodies. Aeropostale for me and Hollister for James… LOL! Although it was raining non stop and we got pretty soaked we had a great time bantering with the students and the other promo people around us. On the plus side for me, there was a real hottie handing out promotional gear to student’s right next to where we were standing! Thanks…whoever you were… :-)
Last but by no means least; we headed to Oxford University on a crisp Wednesday morning. We had given out so many bags already our supplies were low but we were looking forward to our visit to this lovely City. I had forgotten how beautiful Oxford is. It took us an hour and a bit to get to Oxford from our HQ in St. Albans. The Fresher’s event was happening at the Examination school on the high street. We had only been there for 5 minutes when we bumped into Rosie, one of our UK Kolours models, who is now attending Oxford University. Well done Rosie! Brains as well as beauty ;-)
After a slow start (we should have known that most students don’t get up until lunchtime) the numbers began to increase from a steady stream to suddenly a flood! Thanks to James and his now infamous double parking the supply of bags and goodies kept coming. A special thank you to the two Oxford policemen for your understanding :-) After a short time we were inundated and then… we were totally out. Every single bag was gone! Big apologies to those who missed out.
All in all we had great fun meeting the future leaders, doctors, vets and barristers on our 2009 university travels. A big thank you to all the great people we met in our Fresher’s week promotions and good luck to you all! Enjoy the bags!
Michelle. x
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Friday, 9 October 2009
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